Boston, MA -- (ReleaseWire) -- 02/21/2014 -- Elizabeth Arden Inc, a US-based beauty and personal care company, is overhauling its brand strategy to grow sales. It is pushing its range of fragrances into international markets, notably Western Europe, and relaunching a slimmer, younger looking version of its eponymous brand. However, its relative lack of scale, a flirtation with mass-market fragrances and retailers and a dependence on mature markets may make long-term growth hard to achieve.
Euromonitor International's Elizabeth Arden Inc In Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
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Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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