Boston, MA -- (SBWIRE) -- 07/25/2014 -- The home insecticides industry in Denmark does not often see new innovations as the process of producing a new product is very time consuming and costly. The EU's regulations have a strong influence on the industry, and manufacturers have to fulfil many criteria before being able to launch their products. Increasingly, the Danes are tending to prefer to buy products that are less harmful to the environment, and this has a negative influence on spray/aerosol products and a positive influence on sales of insecticide baits.

Competitive Landscape

The leading company within home insecticides in Denmark is Bayer Danmark, which also produces certain private label products for its competitors. In 2013, Bayer Danmark's value share of home insecticides was 63%; however, within insecticide baits and spray/aerosol insecticides, the company registered respective value shares of 69% and 61% thanks to the company's Baythion and Kvit brands. The image of Bayer Danmark is very solid, and its products in Denmark are seen as being of a high quality.

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Industry Prospects

Over the forecast period, it is expected that further regulations from the EU for home insecticides will have a negative effect on manufacturers. Nevertheless, for many Danes the efficiency of the brands remains more important than concerns for the environment, and it is probable that there will always be consumers for the not-so-environmentally-friendly products that are available.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Insecticides industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Insecticides industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Insecticides in Denmark market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Insecticides in Denmark?
- What are the major brands in Denmark?
- Which type of insects (eg. ants, mosquitoes, flies, cockroaches etc) are most prevalent in Denmark?
- What are the key new product launches in the insecticides market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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