Boston, MA -- (SBWIRE) -- 03/11/2013 -- Product Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Latvia beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
GDP continues to increase by 5%, while inflation rises by 1.9%. Average summer temperatures for 2012, but consumer expectations were different due to the two previous excellent summers.

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What are the key drivers behind recent market changes?
The 2012 summer is considered poor and the Horeca segment was highly affected by this average weather as consumers decreased frequency of going out. This also impacted negatively on the beverage market, already highly dependent on weather conditions.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Latvia beverage industry and want more detail and analysis on this data. Canadean's Latvia Quarterly Beverage Tracker report is ideal for benchmarking total market vs. retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q3 2012 vs. Q3 2011, together with 2011actual volumes, 2012 forecast volumes and projected growth

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

Volumes for Q3 2012 vs. Q3 2011, full year 2011, moving annual totals (MAT) and 2012 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs. low calorie, and by key flavors. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavor, pack type, pack size, retail price and selected pack shots) and the latest industry news.

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