Boston, MA -- (ReleaseWire) -- 07/08/2014 -- Consumption of RTD tea continued to drop in 2013; consumer interest in wellness prevented the category from deeper decrease. Czech consumers consumed more naturally healthy (NH) RTD tea types - green tea, red tea and white tea - thanks to their antioxidant properties. Health and wellness RTD tea products (green tea and others) are estimated to account for a 40% retail volume share within RTD tea consumption in 2013.
International companies continued to lead sales of RTD tea in the Czech Republic in 2013. Rauch Praha held the first position with an off-trade volume share of 18% followed by Coca-Cola HBC Czech Republic with 13%, Karlovarske Mineralni Vody with 12% and Pfanner with 11%.
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Off-trade consumption of RTD tea is expected to revive slightly over the forecast period. It is believed that wider availability of health and wellness variants of RTD tea in interesting flavour combinations and improved purchasing power of Czech households will reverse negative development after 2015. On-trade consumption is set to demonstrate stronger volume growth and it is likely that on-trade sales of RTD tea will reach approximately the consumption level of 2011. Under the global economic recession there was a deep drop in on-trade consumption of soft drinks and it is suggested that on-trade consumption is to show positive development from 2014 on.
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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The RTD Tea in Czech Republic market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of RTD Tea in Czech Republic?
- What are the major brands in Czech Republic?
- What flavors of RTD Tea, like green tea, are the most popular in Czech Republic?
- Who is the consumer profile of RTD tea drinkers in Czech Republic?
- What are the key on-trade market trends for RTD Tea sales and how these are changing?
- What is the key on-trade distribution channel for Czech Republic?
- Are fountain sales available for RTD Tea in Czech Republic?
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Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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