Boston, MA -- (SBWIRE) -- 06/12/2014 -- Due to the growing trend for business travel and tourism, value sales of sets/kits in China reached RMB12 billion in 2013, registering 14% current terms growth over 2012. Unlike regular pack sizes, which are inconvenient to carry on business trips, travel kits are both portable and less expensive. Meanwhile, as a tool of new product promotion, manufacturers also pack their new products in travel kits to test the market. Consumers, on the other hand, are willing to try out new products at an accessible price.

Competitive Landscape

L'Oreal China held the leading position in sets/kits in 2013 with a value share of 12%. For most categories in beauty and personal care, especially skin care and colour cosmetics where sets/kits are more prevalent, L'Oreal China possessed a prominent advantage, which helped to explain its leading position in sets/kits. In 2013, L'Oreal China intensely promoted its brand La Roche-Posay in department stores and parapharmacies/drugstores such as Watsons where the major tool used for promotion was sets/kits. By doing this, sales of La Roche-Posay were boosted, due to their price advantage.

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Industry Prospects

A robust constant value CAGR of 12% is anticipated in sets/kits over the forecast period, driven by the healthy growth of internet retailing, which will boost demand for sets/kits. In addition, manufacturers are expected to use sets/kits to test new products and increase product recognition by offering new launches as free trials in sets/kits. As such, sustained growth of sets/kits is expected over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sets/Kits industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sets/Kits industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sets/Kits in China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sets/Kits in China?
- What are the major brands in China?
- Which types of sets/kits are most prevalent?
- How are average prices for sets/kits evolving?



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