Boston, MA -- (ReleaseWire) -- 07/25/2014 -- The increasingly fast-paced and hectic lifestyles many German consumers lead nowadays bear a lot of challenges, especially in terms of scheduling their everyday-lives for them, also leaving signs of stress and exhaustion on many of their faces. Nevertheless, a fresh, healthy and well-cared for outer appearance seems to be more important than ever for a growing number of consumers, men and women alike, still driving innovation, sales and competition within the German skin care market.
Beiersdorf AG continues to lead sales in German skin care in 2013, holding an overall value share of 17% with sales growing by one percentage point on 2012, mostly driven by its flagship brand Nivea which enjoys a high level of recognition and trust among German consumers, especially families due to its long tradition and history originating in Germany as well. However, not only Nivea maintains an increasingly positive reputation within German skin care, but also Beiersdorf's other brands like Eucerin and Florena for example, fare quite well in the highly fragmented and competitive skin care category.
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In increasingly transparent times with people standing more and more in the centre of attention, being seen and possibly judged by a larger public by means of social networks and platforms, often according to their own will, interest in a flawless or at least cared-for appearance is likely to increase in significance, too. With times also becoming more hectic and people enjoying better means of information gathering and education, trends towards multifunctional as well as natural products are likely to intensify, giving manufacturers of skin care products a large platform to work and improve on, thereby possibly counter-acting negative influences of demographic changes, like the decreasing German population, for example.
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Germany with research from Euromonitor's team of in-country analysts.
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If you're in the Skin Care industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Germany market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Skin Care in Germany?
- What are the major brands in Germany?
- In which facial care category are skin whitening benefits most pronounced?
- How are sales of mass versus premium anti-agers evolving?
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Product coverage: Body Care, Facial Care, Hand Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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