Boston, MA -- (ReleaseWire) -- 06/18/2014 -- Weight management was the worst performing category within consumer health in 2013, declining by 2% in current value sales terms. Although people take more care of their eating habits and more and more people would like to lose weight, they often do not find really effective products to support a healthy diet. Alli, which was introduced to Hungarian weight management in 2009 did not become successful due to its unpleasant side-effects and high price. Therefore, Alli was withdrawn in 2013 which also meant the end of OTC obesity within weight management. Other slimming products also reported decreasing sales as the formerly most popular Trim 24 Seven Patch became unavailable in Hungary.
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Pharma Nord Kft led sales of weight management in 2013 with 9% value share due to the stable popularity of its various weight loss supplements, Bio CLA, Bioslim and Bio Chromium. SCB Trade Kft ranked second with Metabol - the best-selling weight loss supplement in Hungary. SCB Trade Kft accounted for 7% value share in 2013. Idealbody Kft ranked third with 7% value share as the company's Turbo dieta brand is the most successful meal replacement slimming product which is supported by personal advice and an interactive homepage.
Weight management is expected to recover from the crisis over the forecast period due to rising household incomes and Hungarians' strengthening health-consciousness. As a significant proportion of the population is overweight in Hungary, there will be a remarkable base of consumer demand for weight management. Public campaigns supported by the Hungarian government will probably draw obese people's attention to a healthy lifestyle and they will be willing to spend on weight management. Nevertheless the category will face strengthening competition with other industries that will limit value sales growth. Therefore, value sales of weight management are expected to increase by a CAGR of 2% in constant 2013 prices over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Hungary with research from Euromonitor's team of in-country analysts.
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The Slimming Products in Hungary market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
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