Boston, MA -- (ReleaseWire) -- 07/08/2014 -- Baby wipes continued to dominate general purpose wipes in 2013, with the Mitu brand leading sales. With baby wipes dominating, sales growth within wipes is dependent on the birth rate, which remains high in Indonesia. Despite its family planning programme, the government is still unable to control the birth rate, which continues to increase - a fact which is boosting sales of baby care products, including baby wipes. Sales in baby wipes surpassed those of general purpose wipes products recently, with products in this area benefitting from the fact that they can be used by both babies and adults.
Megasari Makmur continued to lead sales in 2013 due to the popularity of its Mitu brand. Megasari Makmur manufactures a range of wipes product for babies, kids and adults that appeal to a wide range of consumers. The products are distributed through modern and traditional retail channels to attract people from different areas and all income groups. As it has been competing in this area for many years, Mitu has captured a large sales share.
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Rising tourist numbers will boost demand for travel size wipes over the coming years. Demand for smaller sized products that are convenient to bring when travelling are expected to increase as when on the road it is important to maintain hygiene levels. The performance of wipes is also affected by this trend and sales in this area are expected to keep growing. Baby wipes continue to dominate sales as products in this area are perceived as being safer and milder and can be used on the hands, body and face by consumers of all ages.
Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Indonesia with research from Euromonitor's team of in-country analysts.
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If you're in the Wipes industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wipes in Indonesia market research report includes:
- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Wipes in Indonesia?
- What are the major brands in Indonesia?
- What is the biggest category within household care wipes?
- What are the key new product launches in the wipes market?
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Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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