Boston, MA -- (SBWIRE) -- 07/08/2014 -- In 2013, wipes registered current retail value growth of 25% mainly thanks to the rising consumer awareness of hygiene as well as the increasing education about the benefits of using wipes. Indeed, wipes offer more cleanliness and more convenience than tissues, which made many consumers switch from pocket tissue or handkerchiefs to wipes. Furthermore, manufacturers ran more promotional activities such as discounts in 2013 in order to stimulate the demand. As a result, current value in 2013 was two percentage points higher than the growth in 2012.

Competitive Landscape

Within wipes, Diana JSC still led in 2013 with a 38% value share, mainly thanks to its three popular brands including Bobby in baby wipes and Care and All Care in general purpose wipes. Its good reputation, high product quality, reasonable prices and nationwide distribution network were the company's competitive advantages. As a result, the company successfully protected its first position in the country in wipes.

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Industry Prospects

Over the forecast period, constant value sales of wipes are predicted to increase at a CAGR of 14%. The higher living standards and higher disposable income as well as increasing consumer awareness of hygiene will drive this high forecast. However, compared to the historic constant value CAGR, the forecast one is one percentage point lower, mostly due to increasing maturity of wipes during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wipes in Vietnam?
- What are the major brands in Vietnam?
- What is the biggest category within household care wipes?
- What are the key new product launches in the wipes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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