Boston, MA -- (ReleaseWire) -- 06/20/2014 -- Wound care is quite a consolidated category in Norway. One of the main drivers of retail value growth in wound care is segmentation. Brands such as Hansaplast or Norgesplaster offer 15 variants of plasters for the needs of different consumers.
Norgesplaster AS continued to be the leading company in wound care in Norway in 2013, with value share of 44%. 3M Norge AS ranked second with 13% value share, closely followed by Beiersdorf with 11% value share. The companies enjoy these positions because of strong historic presence in this category.
The leading companies in wound care are expected to segment their products by offering a wider variety of products focusing not only on different age groups, but also meeting the needs of more consumers in terms of packaging, presentation and healing properties.
Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Norway with research from Euromonitor's team of in-country analysts.
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The Wound Treatments in Norway market research report includes:
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