Boston, MA -- (SBWIRE) -- 06/13/2014 -- Anti-tobacco laws prohibit smoking in public places such as restaurants, bars and pubs, and restrict advertising and promotions. Also, obligatory health warnings on packaging must cover a significant proportion of the surface area. The Ministry of Health increased its educational campaigns to alert Peruvians about the harmful effects of smoking. These measures have helped some people to quit smoking.

Competitive Landscape

Multinational Novartis was the only company competing within NRT smoking cessation aids in 2013; the company offers its Nicotinell brand in NRT patches. The company promotes its products based on its prestige and quality. Other multinationals and local companies are still not interested in joining the market as the products are affordable only for high-income consumers and the fact that smokers prefer to quit without using smoking cessation aids.

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Industry Prospects

NRT smoking cessation aids is expected to register a CAGR of 9% at constant 2013 prices over the forecast period due to increasing health consciousness among consumers, which will encourage more people to quit smoking. However, using willpower is expected to remain the main method of quitting smoking. high unit prices will continue to hamper growth and the perception that these products are not effective when trying to overcome nicotine dependence.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Peru market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of NRT Smoking Cessation Aids in Peru?
- What are the major brands in Peru?
- How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

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