Boston, MA -- (SBWIRE) -- 02/26/2014 -- As Ecuadorians' interest in consuming healthier products continues and has increased in 2013, oils and fats is a category which has seen a switch in consumption. However, instead of opting for just "light" versions of existing brands, consumers have become more demanding, seeking products which provide health benefits, thus increasing their consumption of products like sunflower and olive oil. This trend can be seen among middle, middle-high and upper-income groups, with lower-income consumers...

Euromonitor International's Oils and Fats in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Oils and Fats market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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