Boston, MA -- (SBWIRE) -- 06/30/2014 -- Although oils and fats was dominated by domestic suppliers in 2013, these manufacturers remained totally dependent on importation of their raw materials. After sudden devaluation of the Iranian currency in 2012, manufacturers had to increase their unit prices due to an increase in the cost of imported raw materials. This increase which happened in several stages over 2013 resulted in a slowdown in total volume growth as consumers became more cautious in terms of consumption.

Competitive Landscape

Behshahr Industrial Co was the outright leader in oils and fats in 2013, accounting for a retail value share of 38%. The company offers a wide range of products, which have been popular in Iran for many years. Its most well known brands are Ladan, Bahar, Nastaran and Afia. Behshahr also benefits from a good distribution network which is overseen by Bahpakhsh Co.

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Industry Prospects

Oils and fats is expected to achieve healthy total volume growth at a CAGR of 3% over the forecast period. While the largest category, vegetable and seed oil, has reached maturity, other categories such as olive oil and butter are expected to grow rapidly in line with increasing demand. Olive oil, in particular, is expected to benefit from rising health awareness among consumers with many of them switching to olive oil away from other types of oil.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oils and Fats industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oils and Fats industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oils and Fats in Iran market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oils and Fats in Iran?
- What are the major brands in Iran?
- Are consumers in emerging markets moving from unpackaged to packaged oils and fats?
- What are the sales prospects for ?healthy? cooking oils?
- Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Butter, Cooking Fats, Margarine, Olive Oil, Spreadable Oils and Fats, Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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