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Opportunities for Western Food Brands to Enter and Expand in China

 

Dallas, TX -- (ReleaseWire) -- 09/05/2012 -- At present, western food is seen everywhere in China, the representative of which are olive oil, chocolate, wine, cheese and coffee.

In 2009-2011, domestic olive oil market mainly relied on import, though it advanced fast. Such trend is estimated to go forward in the future. There are xxx olive oil brands in China, but none of them takes the lead in China, so there is ample room for the new entrants. To help those who want to enter Chinese market, CCM International has outlined the strategy of xxx, and offers four suggestions according to the successful strategy of the western brands in China and the situation of Chinese olive oil market.

Nowadays, Chinese chocolate market still remains western brands-dominated, and many chocolate enterprises have built plants in China. It is predicted that the Chinese chocolate market would keep upward, especially for the higher-quality chocolate. What's more, the strategy of xxx, one of the leading brands in China, is expounded to provide some suitable strategies for the new entrants.

Both opportunities and challenges exist in current Chinese wine market. Chinese wine industry had developed rapidly in the past three years, but it is in the chaotic state in China now. Though imported wine accounted for about xxx% of the total consumption in China, the growth rate was relatively high in the past three years. To help the new entrants make suitable strategies, CCM International briefs the strategic success and shortages of xxx and offers the suggestions according to current Chinese wine market.

Chinese cheese market had developed fast in the past few years, but the consumption volume was relatively small. The cheese consumption focuses on xxx where most of Chinese people prefer several kinds of cheese. The imported cheese accounts for xxx% of the total consumption in China in 2011, and it is predicted that the volumes of consumption and import of cheese will keep on increasing in the future. The analysis of xxx strategy and some suggestions are available for those who want to enter Chinese cheese market.

Compared with the coffee beans' output and export volume of coffee, the import volume of coffee increases much more, with the CAGR of xxx % in China in 2009-2011. Additionally, the consumption volume shows its ongoing rise: xxx, who are keen on instant coffee, are the main consumer group in the xxx in China. For the brands of instant coffee, xxx ranks the first with about xxx% of market share in Chinese instant coffee market. CCM International takes the strategy of xxx for example and gives some suggestions to new entrants in China.

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List of Tables

Table 1.2.1-1 Export and import situation of olive oil in China, 2009-2011
Table 1.3-1 Some key western brands of olive oil in China, 2012
Table 1.5-1 Poter's Five Force Model analysis of olive oil industry in China, 2011
Table 2.3-1 Market share of main chocolate brands in China, 2011
Table 3.2-1 Market info of wine in China, 2009-2011
Table 3.3-1 Some key western brands of wine in China, 2012
Table 4.1.3-1 Consumption groups of cheese in China
Table 4.3-1 Some main brands of imported cheese in China, 2011
Table 5.1.1-1 Import tariff of coffee products in China, 2012
Table 5.2.1-1 Production of coffee beans in Yunnan Province and China, 2009-2011
Table 5.2.1-2 Export and import situation of coffee in China, 2009-2011
Table 5.3-1 Some Western brands of instant coffee in China, 2011

List of Figures

Figure 1.1.2-1 Consumer’s cognition situation to the use of olive oil by number of person, 2009
Figure 1.1.3-1 Economic situation of Gross Domestic Product in China, 2006-2011
Figure 1.1.4-1 Per capita disposable income of Shanghai, Beijing and Guangzhou, 2009-2011
Figure 1.2.1-1 Output of olive oil in China, 2009-2011
Figure 1.2.1-2 Import volume of olive oil in China, 2009-2011
Figure 1.2.1-3 Import volume of olive oil in China by HS code, 2009-2011
Figure 1.2.1-4 Volume share of imported olive oil in China by origin, 2011
Figure 1.2.1-5 Apparent consumption of olive oil in China, 2009-2011
Figure 2.1.2-1 Number of university graduates in China, 2003~2012
Figure 2.2.1-1 Output of confectionery and chocolate in China, 2009~2011
Figure 2.2.1-2 Import volume of chocolate in China, 2009~2011
Figure 2.2.1-3 Volume share of imported chocolate in China by origin, 2011
Figure 2.2.1-4 Volume share of exported chocolate in China by destination, 2011
Figure 4.2.1-1 Import volume of cheese in China, 2009~2011
Figure 4.2.1-2 Volume share of imported cheese in China by origin, 2011
Figure 4.2.1-3 Volume share of exported cheese in China by destination, 2011

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