Boston, MA -- (SBWIRE) -- 07/21/2014 -- Oral care products except for toothpaste are still underused in Bulgaria compared to other European markets. People think that just brushing your teeth is enough in order to keep them healthy and fresh and the rest are fancy and unnecessary products. Companies slowly started promoting the benefits of dental floss, mouth fresheners and mouth washes that also protect the gums and the entire mouth cavity, and also wanted Bulgarians to become aware of the perils of such diseases. Still, the predominantly younger and urban population is willing to give those products a chance as they are the ones taking most care of their looks and appearances.

Competitive Landscape

Aroma AD with its umbrella brand Astera topped oral care in 2013 with 17% of value sales. The company was established over 50 years ago as a toothpaste specialist and its products became a favourite among Bulgarians of different generations. Its success is due to a very strict and dedicated strategy of constant product launches and marketing activities, bringing products at affordable prices for everyone, in a variety of packaging options.

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Industry Prospects

Over the forecast period, multinationals are expected to undertake crucial marketing campaigns in order to secure their positions and take Aroma's first place in ranking. With their considerably higher budgets and innovative research and development teams, they are expected to spend as much as needed on advertising, sales, promotions and combined purchases in order to achieve their goals. On-going price reductions are to be expected as Bulgarians are used to being indulged that way and often switch from one brand to another depending on its pricing. As a result of such company policies, average unit prices will go lower.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Bulgaria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Bulgaria?
- What are the major brands in Bulgaria?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

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