Boston, MA -- (SBWIRE) -- 07/22/2014 -- Other hot drinks are increasingly becoming a major part of the diets of Kenyan children. Product affordability and ease of preparation have contributed to the rise in demand for these products. Many school-age children are now given other hot drinks, which are seen as particularly convenient as they do not require the addition of milk.

Competitive Landscape

Cadbury Kenya Ltd continued to dominate other hot drinks in 2013 with a retail value share of 55%. This can be largely attributed to the success of small 15g packs of drinking chocolate, which are affordable to low-income consumers.

Industry Prospects

The growing population will be a positive factor for the growth of this category as children constitute a fair share of other hot drinks consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Kenya with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Other Hot Drinks in Kenya?
- What are the major brands in Kenya?
- What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
- What role does vending play in the hot chocolate drinks market?
- Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Flavoured Powder Drinks, Other Plant-based Hot Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Beverages research reports at Fast Market Research

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