Boston, MA -- (ReleaseWire) -- 06/19/2014 -- Per capita consumption of yerba mate (other plant-based hot drinks) in Uruguay is by far the highest in the world. Strong demand for this traditionally popular beverage ensured that retail volume sales for the entire other hot drinks category grew by 2% in 2013. This surpassed the CAGR for the review period and was a marked improvement on 2012, when retail volume sales declined due to steep price hikes. The recovery appears all the more impressive when it is considered that end unit prices for yerba mate products continued to rise sharply in 2013 due to strong global demand. Thanks to rising incomes and other favourable economic indicators, however, this did not prevent a return to growth in retail volume sales. Price hikes also meant that growth in retail current value sales for the other hot drinks category was up significantly on 2012, and also much stronger than the 5-year average.
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Canarias remained the undisputed leader in other hot drinks in 2013 with a retail value share of 52%. This was due to its dominant position in other plant-based hot drinks, where it offers the Yerba Canarias brand. Augusto Coelho Importadores SA, which also competes in other plant-based hot drinks with the Yerba Compuesta El Moncayo brand, ranked second overall with a retail value share of 8%. Nestle rounded out the top three with a retail value share of slightly less than 8%. It was the dominant company in flavoured powder drinks, where it offers the Vascolet, Cocoa Copacabana, Cebada Amanecer Torrada and Nescau brands. It was also the sole company among the top eight players in other hot drinks that did not sell yerba mate products.
Due to mature demand for yerba mate products, which dominate the category, other hot drinks is expected to post relatively modest growth in retail volume sales over the forecast period. However, greater stability in global yerba mate prices coupled with rising disposable incomes and more aggressive discounting should ensure that retail volume growth surpasses that recorded during the review period. By the same token, these trends mean that growth in other hot drinks retail value sales at constant 2013 prices is projected to be markedly slower than during the review period.
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