Fast Market Research

Pasta in Belgium - New Report Available

Recently published research from Euromonitor International, "Pasta in Belgium", is now available at Fast Market Research

 

Boston, MA -- (ReleaseWire) -- 06/03/2014 -- The continued home cooking trend in Belgium is leading pasta to increase in popularity. Pasta has long been a popular meal in Belgium, with consumers ranking pasta as their favourite meal. Aside from offering convenience, pasta is sold at an affordable price, which appeals to both busy and economically sensitive consumers. Pasta is also benefiting from the increasing popularity of Mediterranean cuisine, which is associated with a healthy lifestyle. Pasta producers have hence introduced healthy new shapes and tastes, which have given a renewed dynamic to the category. Pasta as a whole has seen a tendency towards premiumisation. The category remains highly segmented however, with consumers choosing either top-of-the-range or bottom-of-the-range products, leaving medium-quality products in decline.

View Full Report Details and Table of Contents

Competitive Landscape

Soubry Joseph NV still holds the lead amongst branded players in pasta in 2013, with a value share of 18%. Soubry has long benefited from consumer fidelity, owing to its diversified portfolio of widely distributed products. Behind Soubry come the private label producers Carrefour Belgium SA/NV, Etn Franz Colruyt NV and Delhaize 'Le Lion' SA, with a combined value share of 33%. Other prominent competitors in pasta include PAB Benelux, Nestle Belgilux SA and Barilla Alimentare SpA.

Industry Prospects

Pasta in Belgium is expected to gain in popularity thanks to the increasing appeal of Mediterranean cuisine amongst Belgian consumers. Mediterranean cuisine is perceived as healthy, which will benefit pasta as a whole. The introduction of new shapes and tastes will further benefit the category. Pasta has thus far been perceived as a simple meal, and diversification has brought a new impulse to the category. It is also showing much opportunity for innovation. New products such as colourful pasta, black pasta and pasta targeting children are expected to be more popular among consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Belgium market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Food research reports at Fast Market Research

You may also be interested in these related reports:

- The Future of the Pasta and Noodles Market in the United States to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in Turkey to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in the United Kingdom to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in Spain to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in Italy to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in Greece to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in Australia to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in Egypt to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in Venezuela to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
- The Future of the Pasta and Noodles Market in China to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape