Hicksville, NY -- (ReleaseWire) -- 04/18/2012 --Facebook has recently acquired Instagram application at $1billion to utilize its simple way of making and sharing gorgeous photographs. Its unique features of transforming everyday task into beautiful photos with unlimited uploads, instant sharing with social media sites and interactive features to get connected with friends, attracted Facebook to make the buyout at a huge amount.

This step of Facebook has made an alarming effect in the mobile app development industry. Majorly there are two ways with which an organization approaches their clients. One being the service based approach, which emphasize on providing category specific mobile app development on outsourcing business model and other being product based mobile app development approach, which emphasize on providing domain specific mobile app development to build and maintain long lasting relations with their clients.

Mobile app quality, unique features and user experience play the major role to make an application to be a great success under both the approaches. Shailee, marketing analyst says “The mobile app providers try hard to compete in the market after mapping the huge scope and potential of app market. The companies need to come up with innovative and unique ideas which can be successfully deployed in the market catering to various industries namely Retail, Insurance, and Finance etc.”

OpenXcell Technolabs is one of the major players in the market which develops category specific mobile apps by ensuring quality output with the unique idea/concept. Recently it has developed a unique iPhone application under utility category. This app is meant for plant lovers who love decorating their homes and premises with exotic varieties of plants. This app helps users to identify plants with the help of a rich database that can be regularly updated. The application allows nurseries to share their information and get connected with plant lovers to offer them the desired variety/ specie of plant.

The market trend is changing now with the modernization of marketing concept. The iPhone and Android app market is the major source for vendors to market their products and services to their potential clients by developing such utility and domain specific applications. Hence the major players in the app market namely Facebook, Google, Apple are on their toes to grab potential opportunities to stay ahead in the competition and maintain their big brand names in specified domains.

OpenXcell Technolabs is an ISO 9001:2008 certified mobile app development company specializing in developing niche-specific iPhone apps for media, education, sports, travel, social networking and medical purpose. The company will exhibit its full range of mobile app solutions at Internet World UK 2012 at Stand no. E3030 from 24th to 26th April. Internet World UK 2012 is the world’s largest international exhibition show.

OpenXcell Technolabs enjoys a celebrated position as an iPhone app development company with some of the most successful iPhone apps to its credit. View their extensive iPhone app work samples on http://www.openxcell.com/

http://www.openxcell.com/mobile-application-development/iphone-app-development.html