San Fransisco, CA -- (ReleaseWire) -- 04/16/2012 --Link building is essential to Search Engine Optimization (SEO). SEO allows websites to climb the Google rankings for popular search terms in their area, allowing them to be more easily discovered by potential customers and increase their market share. The value of this kind of approach is becoming increasingly intrinsic as more and more businesses are found first online.

The process of link building services is to increase the perceived “authority” of a web presence by having it referred to on external sites and in external sources. If websites are linking to a web-presence, Google’s algorithms will favor that website by increasing its ranking due to this perceived “authority”. The more influential the sites are that link back to a web presence, the bigger a positive effect they will have on Google rankings.

SEO company Phocus Data Services is an SEO Services Company that has recently developed a powerful back-linking service designed to build the best links for enhancing websites’ “authority” with Google’s algorithms, helping websites attain higher rankings in search results.

Their link building services propose to adopt a two-layer strategy, using what would now be considered ‘traditional’ link building approaches with the latest additions at the forefront of the curve.

Creating content linking back to clients’ web presence on high-authority websites like WordPress and Blogger while linking from article directors like GoArticles is valuable, but also integrating new approaches like social bookmarking and contextual articles have enabled their “TBAS” (The Back Link Authority System) to be one of the most powerful tools for quickly affecting rankings in the industry.

Phocus users confirm it works. Ray Nair of AsiaBioFuelTech had this to say, "The guys at Phocus Data Services have been key in increasing the number of leads to our Bio-Diesel business due to their help in ranking our site at the top of Google. These are my 'go-to' guys for any SEO work now."

About Phocus Data Services
Phocus Data Services provide Search Engine Marketing services for small businesses. Originally formed in 2005 the company has been able to keep on top of the ever changing SEO trends and have been responsible for helping to rank websites in small non-competitive niches to the extremely competitive finance niche. They only work with a small amount of customers one-to-one, allowing them to totally dedicate their time to helping businesses get the most from their SEO link building expertise.

For more information visit http://www.phocusds.co.uk