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Carrabelle, FL -- (ReleaseWire) -- 09/26/2012 --Dr Joel Lamoure, a Minister for the Universal Life Church World Headquarters introduces his latest book called: "The Peacock on Viagra and Other Inspirational Self Help Musings" This book is a collection of reflections in the art of self-help from the beginning of the “Be Yourself, Often” blog. Dr. Joel Lamoure is also Executive Director of the Medical Advisory Board for the Universal Life Church World Headquarters.

Dr. Joel Lamoure is affiliated with the University of Western Ontario, Departments of Psychiatry and Medicine at the Schulich School of Medicine and Dentistry where he serves as an Associate Professor of Medicine and Psychiatry, and Assistant Director of Continuing Medical Education. Effective August 2010, he has added into his portfolio the role of Associate Scientist with Lawson Health Research Institute. Secondary affiliations are with the Faculty of Pharmacy, University of Toronto as a Teaching Associate. Joel's interests include research, publishing, speaking, and motivational teaching. His primary clinical practice is in the Medical Surgical Intensive Care Unit (MSICU) in London, Ontario.

In September 2011, Joel obtained his D.D from a private seminary school of theology and became ordained as a minister within the Order of St. Michael (OSM) and Order of St. Francis. The theory of the motivational work involves empowering others to help themselves help others.

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