Nanuet, NY -- (ReleaseWire) -- 01/22/2014 --Plastic Card City just published an informative blog offering tips on how to use gift cards as a marketing tool. In a competitive marketplace, innovative ideas can put businesses ahead of the crowd. An increasing number of customers want to purchase and distribute gift cards from their favorite businesses.

In Six Reasons Why Gift Cards Are a Powerful Marketing Tool for Business, entrepreneurs discover how important it is to offer gift cards to customers. Branding a business is crucial to gain customer recognition. Distributing gift cards is an affordable and effective way to brand businesses. People holding gift cards will instantly remember the company name and logo.

Unlike massive merchandising displays, gift cards are easy to display in small places. According to Plastic Card City, businesses can, “Display gift cards near cash registers or the front desk to encourage impulse purchases.” This is an excellent way to boost sales and promote word-of-mouth advertising about the business.

Most people who receive gift cards spend more than the face value of the card. As a result, businesses offering gift cards can earn increased profits. Plastic Card City also indicated people become familiar with new businesses when they receive gift cards. It is a way to try a business they might not have purchased from in the past.

Many businesses are also using gift cards to promote charitable causes and reduce fraud. Offering to make a donation when customers purchase a gift card is a way to support local charities. Issuing a gift card for returns ensure the money is spent at the business rather than elsewhere and reduces the chance of fraud. Plastic Card City proves gift cards can be used for many purposes beyond basic marketing.

About Plastic Card City
Plastic Card City is a professional team of card printing specialists with years of marketing experience. From creating designs to choosing the finest materials, the ideal gift card solution is created for each customer.

Contact Information:

Plastic Card City
176 Route 304
Nanuet, NY 10954
845-507-0220