West Springfield, MA -- (ReleaseWire) -- 02/06/2014 --Easy Burp, a leading manufacturer of newborn and infant products, is helping parents keep their babies more comfortable – and healthier – this holiday season with the introduction of its new line of “Easy Burp” sleeping pillows, angled to help prevent painful acid reflux that affects most infants during the first year of life. Available on the Easy Burp website, these revolutionary burping pillows have been specifically designed to provide support for sleeping infants while maintaining a consistent angle that helps keep acidic stomach contents from being regurgitated into the throat and mouth.

Regurgitation -- or spitting up -- is common among infants; most babies spit up on occasion, and some much more frequently. According to the U.S. Department of Health and Human Services, about half of infants experience frequent regurgitation – also called gastroesophageal reflux, or GER – during the first year of life.

"GER happens because the muscle that acts as a valve between the esophagus and the stomach is still developing in infants, making it easier for the stomach contents to move upward back into the throat and mouth," explained Easy Burp CEO Jack Chmiel. "We developed the Easy Burp pillow, so babies sleep at an angle, letting gravity do the work that the undeveloped muscle can’t yet do by itself."

When GER affects a sleeping infant, material from the stomach can pool in the throat, causing a burning sensation that can result in a sore throat. In the worst case, regurgitated material that’s aspirated -- breathed in -- can even cause choking. GER also causes babies to wake more often during the night as they struggle to swallow or spit out regurgitated material.

"Infants grow and develop most rapidly when they sleep, so ensuring they get the best sleep possible is really important," Chmiel noted. "The Easy Burp pillow helps babies sleep longer, more comfortably and more safely – and that means parents benefit by sleeping longer too."

Made in the United States, Easy Burp pillows feature zip-off covers to make cleaning easy, and they also offer cases in a wide range of fabric designs to coordinate with your crib bedding and nursery decor. Designed to fit any standard-sized crib, the pillow uses a specially designed supportive channel to keep your little one cradled in the best position while he or she sleeps. The slanted design also helps relieve nasal congestion and prevent ear infections.

To learn more about Easy Burp or to order a pillow or cover, visit EasyBurp.com.