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Albany, NY -- (ReleaseWire) -- 02/12/2014 --Market Survey On The Snacking Occasion Market In US - February 2014: Industry Research Report

As consumers continue to adopt a snacking culture, choosing to snack anywhere, anytime, and on practically anything, the format and function of snacks will need to evolve to meet their needs. Snacks with healthy claims and natural ingredients are still important; however, snackers still want to indulge responsibly from time to time. Resealable and single-serving packaging can help promote consumption of snacks during nontraditional occasions, as well as encourage the use of snacks as meal replacements, rather than just tummy fillers.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Consumer survey data
Abbreviations and terms
Abbreviations

Executive Summary

The consumer
Fruits and vegetables most common snack in last six months
Figure 1: Snacks eaten in past six months – Any consumption, top five, November 2013
Snacks mostly eaten between meals, younger consumers more likely to replace meals
Figure 2: Timing of snacking occasion – Between meals and in place of a meal, top five, November 2013
Packaging, ingredient claims most influential on purchases
Figure 3: Factors when choosing a snack, top five, November 2013

Issues and Insights

What impact does health have on the snack market?
Issues
Insight: Health is top of mind, but there’s still room for indulgence
Can snacks move beyond their traditional consumption occasions?
Issues
Insight: Occasions can evolve based on altered formats and nutrition
How can snack formats adapt to the snacking lifestyle?
Issues
Insight: Portability and functionality should be a key focus

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Trend Applications

Trend: Snack Society
Trend: The Power of One
Mintel Futures: Generation Next

Innovations and Innovators

On-the-go formats
Small format, big indulgence
All-in-one nutrition
Packaged for the occasion

Marketing Strategies

Overview of the brand landscape
Theme: Promising satiety and energy
California Almonds provide “a handful of jet fuel”
Figure 7: The Almond Board of California print ad, June 2013
Figure 8: California Almonds YouTube video, “Crunch On,” 2013
Figure 9: Almond Board of California e-store, January 2014
Sargento is “oh so satisfying”
Figure 10: Sargento print ad, August 2013
Theme: Portion control and portability through packaging innovation
Wholly Guacamole offers 100-calorie Minis

Social Media – The Snacking Occasion

Key points
Key social media metrics
Figure 20: Key social media metrics, January 2014
Market overview
Brand usage and awareness
Figure 21: Brand usage and awareness, November 2013
Interaction with snack brands
Figure 22: Interaction with selected snack brands, November 2013
Online conversations

Types of Snacks Consumed

Key points
Both healthy and indulgent snacks top list of most consumed snacks
Figure 33: Snacks eaten in past six months – Any consumption, November 2013
Figure 34: Snacks eaten in past six months – Any consumption, by presence of children in household, November 2013
Figure 35: Snacks eaten in past six months – Any consumption, by generations, November 2013

Snacks Eaten Between Meals

Key points
Protein possibilities
Older consumers less likely to snack between meals
Figure 36: Timing of snacking occasion – Between meals, by generations, November 2013

Snacks Eaten in Place of a Meal

Key points
Less meal-replacement use overall
Younger consumers more likely to use snacks as meal replacements
Figure 37: Timing of snacking occasion – In place of a meal, by gender and age, November 2013

Morning Snacks

Key points
Morning snacking habits traditional in nature
Figure 38: Timing of snacking occasion – Morning, by generations, November 2013

Afternoon Snacks

Key points
Soup popular in the afternoon
Younger snackers eat various single-serve snacks
Figure 39: Timing of snacking occasion – Afternoon, by generations, November 2013

Evening Snacks

Key points
The sweetest evening occasion?
Salty snacks, cereal create opportunities to appeal to 18-24s
Figure 40: Timing of snacking occasion – Evening, by age, November 2013

Snacking Locations

Key points
Snack format is a strong indicator for consumption location
Figure 41: Locations of snacking occasion, November 2013
18-34s eating a variety of snacks away from home
Figure 42: Locations of snacking occasion – Away from home, by age, November 2013
At-home consumption skews toward those aged 45+
Figure 43: Locations of snacking occasion – Home, by age, November 2013

Important Factors When Choosing a Snack

Key points
Ingredients, packaging largest factors for snack purchases
Figure 44: Factors when choosing a snack, November 2013
Younger snackers seek variety, older consumers want health
Figure 45: Factors when choosing a snack, by age, November 2013

Reasons for Snacking

Key points
Snacking for functional reasons
Snacking for health
18-34s snacking to save time, money
Figure 46: Reasons for snacking, by gender and age, November 2013

Snacking Behaviors by Location

Key points
Older consumers prefer routine snacking at home
Figure 47: Snacking behaviors by location, at home, and by age, November 2013
Younger snackers more adventurous, seek convenience outside home
Figure 48: Snacking behaviors by location, away from home, and by age, November 2013

Attributes Associated with Snacks

Key points
Taste, convenience trump function and health
Figure 49: Attributes associated with snacks, November 2013

Race and Hispanic Origin

Key points
Highest consumption of frozen snacks among Blacks
Figure 50: Snacks eaten in past six months – Any consumption, by race and Hispanic origin, November 2013
Figure 51: Timing of snacking occasion – Morning, by race and Hispanic origin, November 2013
Non-Whites more likely to snack on the go
Figure 52: Locations of snacking occasion – On the go, by race and Hispanic origin, November 2013

Correspondence Analysis – Snacking Occasions

Methodology
Opportunities for unconventional snacking occasions
Figure 56: Correspondence analysis, February 2014
Figure 57: Timing of snacking occasion, February 2014

Correspondence Analysis – Snack Attributes

Methodology
Taste triumphs across snack types
Figure 58: Correspondence analysis, February 2014
Figure 59: Attributes associated with snacks, February 2014

Appendix – Market Drivers

Health and lifestyle
Figure 60: American adults, by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
Childhood and teen obesity – Highest in decades
Figure 61: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
Consumer confidence
Figure 62: University of Michigan’s index of consumer sentiment (ICS), 2007-13
Unemployment

Appendix – Other Useful Consumer Tables

Figure 71: Locations of snacking occasion – On the go, by generations, November 2013
Figure 72: Reasons for snacking, by gender, November 2013
Figure 73: Reasons for snacking, by generations, November 2013
Figure 74: Opinions about diet and health, by gender, May 2012-June 2013

Appendix – Social Media – The Snacking Occasion

Brand usage or awareness
Figure 78: Brand usage or awareness, November 2013
Figure 79: Sargento usage or awareness, by demographics, November 2013
Figure 80: Totino’s usage or awareness, by demographics, November 2013

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