New Market Research Report Added in MarketResearchReports.Biz Reports Database:Mobile Phones - UK - February 2014

Albany, NY -- (ReleaseWire) -- 02/17/2014 --Any properly modular phone would lose some of the sleek, slim dimensions of the most aesthetically pleasing and highly desired handsets currently on the market.

This doesn’t necessarily preclude the project from succeeding; rather it means that purchase of non-modular phones will need to be reframed in the public consciousness as something environmentally wasteful. An ethical or moral premium will need to be attached to the purchase of a modular phone, to generate a pride in ownership that the phone’s purchaser would normally feel through public use of a handset valued for its aesthetics rather than its utility.

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Table of Content

Introduction

Definitions
Abbreviations

Executive Summary

The market
Figure 1: Forecast value of mobile phone sales, 2008-18
Market factors
Nokia’s exit will consolidate market along broader tech lines
2014 should see surge of Eastern manufacturers
Refresh contract aims to boost handset sales
Brand innovation
The consumer
Manufacturer of phones owned by consumers
Figure 2: Manufacturer of consumers\' mobile phones, November 2013
Operating system used
Figure 3: Operating system installed on consumers’ smartphones, November 2013
Importance of brands in the purchasing process
Figure 4: Importance of brands and model when buying a new phone, November 2013
Factors that influence purchases
Figure 5: Ranked factors that influence consumers’ choice of mobile phone handset, November 2013
Additional features important to consumers
Figure 6: Additional features important to consumers, November 2013
What we think

Issues in the Market

Is the market saturated, commoditised, or both?
Will OEMs come under increasing pressure to survive?
Is the integration of older consumers being catered to?
Can modular phones really succeed?

Trend Application

Trend: Prepare for the Worst
Trend: Second Skin
Mintel Futures: Old Gold

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Market Drivers

Key points
Smartphones slowly more popular with older consumers
Figure 7: Personal ownership of mobile phones, by age, September 2013
Manufacturers experiment with new control technologies
Nokia’s exit will consolidate market along broader tech lines
Asda promotes activity at bottom end of the market
2014 should see surge of Eastern manufacturers
Figure 8: Worldwide smartphone shipments, by manufacturers, Q3 2012 and Q3 2013
BlackBerry slowly withdraws from consumer market
Refresh contract aims to boost handset sales

Who’s Innovating?

Key points
Project Ara announces modular phone
Reported Amazon phone will have 3D interface
Samsung curved screen a step away from flexible phones
Yota phone includes an LCD and e-ink display

Market Size and Forecast

Key points
Minor fluctuations likely to continue
Figure 9: Value of mobile phone sales, 2008-18
Forecasts
Figure 10: Forecast value of mobile phone sales, 2008-18

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Key points
O2’s Refresh drives huge success
Figure 11: Retailer or network that consumers acquired their device from, November 2013
Online, in-store and over the phone orders, by retailer and network
Figure 12: Channel used by consumers who have purchased their phone from a network operator in the last three months, November 2013
In-store sales more popular
Figure 13: Channels used by consumers who have purchased their phone from a high street retailer in the last three months, November 2013

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