Great Neck, NY -- (ReleaseWire) -- 02/18/2014 --Baby Mushroom, a company that was founded in 2013 by an urban mom named Liat, has just announced the launch of a new foam play mat called the Snug Square. Described by Liat as the “world’s most comfortable play mat,” the Snug Square is a plush, comfortable, inviting and clean place where babies—and their parents—can play, read, and just relax.

Unlike other mats that are small and made from thin and uncomfortable fabrics, the Snug Square Play Mat—which was recently featured at the New Jersey Baby Bazaar, and two recent Big City Mom’s Biggest Baby Shower events— is over 4.5 feet square, incredibly soft, machine washable and totally portable. An ideal baby shower gift, the baby play mat helps transform any spot on the floor into a safe place for babies, toddlers and young kids to play. As a bonus, when playtime is over, the Snug Square can be easily rolled up and stored away.

As a mom of three young children, Liat fully understands the need for babies to have a soft and safe place to play. As an urban mom living in a New York City apartment, she was always trying to find ways to make her cold wood and tile floors inviting and cozy for her first baby. From blankets and foam tiles to activity pads and more, nothing quite seemed to work for either Liat, her baby, or the space.

This all changed when one a friend from abroad gave Liat a thick, plush baby mat. Immediately, both Liat and her baby were delighted with the portable and comfortable large mat.

“That gift – with enhancements for style, safety, comfort, and convenience – would soon become the Snug Square,” Liat said, adding that her soft and plush portable foam baby play mat is available in three great colors that are sure to match any decor. Unlike most super colorful and even garish play mats, the Snug Square’s design is modern and blends in extremely well in any room.

“Unlike interlocking tiles, your Snug Square is a convenient, lightweight and portable play mat! A clear, protective carrying bag (with handles) is included with every one, so it’s easy to take with you on day trips, vacations, or to a friend’s house.”

Anybody who would like to learn more about the Snug Square is welcome to visit the Baby Mushroom website; there, they can read about the stylish, functional and inviting play mat.

About Baby Mushroom
Baby Mushroom develops stylish, innovative products for families with young children. Founded in 2013 by an urban mom looking for safe, comfortable play space on her hardwood floors, Baby Mushroom recently launched its flagship product called the Snug Square Play Mat. For more information, please visit http://babymushroom.com/