Recently published research from Euromonitor International, "Yoghurt and Sour Milk Products in Ireland", is now available at Fast Market Research

Boston, MA -- (ReleaseWire) -- 02/27/2014 --The full impact of the imposition of more stringent European Food Safety Agency (EFSA) regulations relating to the way in which companies are able to promote the functional benefits of their yoghurt became particularly evident during 2013 as pre/pro-biotic yoghurt brands which were formerly positioned as being beneficial for digestive health were repositioned as promoting general wellbeing. These changes came about as the regulations called for players offering these types of products within...

Euromonitor International's Yoghurt and Sour Milk Products in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Yoghurt and Sour Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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