Recently published research from Euromonitor International, "Writing Instruments in India", is now available at Fast Market Research

Boston, MA -- (ReleaseWire) -- 03/06/2014 --Established players are increasing their penetration by launching rural and urban-specific brands with different price tags so as to cater for both markets. The leading players are also increasing their manufacturing capacity to cater for overall growing demand for writing instruments in India. Furthermore, increasing schooling in rural India is also supporting category growth.

Euromonitor International's Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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