Sydney, Australia -- (ReleaseWire) -- 03/14/2014 --Chef Works Australia, the Australian arm of the global hospitality apparel company Chef Works, has just announced the launch of their new Urban Collection. Described as street-wise chef’s apparel that is both fashionable and functional, the new product line is designed to target a new and upcoming segment of the market.

Since they first opened their doors, Chef Works Australia has developed a well-deserved reputation for their outstanding selection of high quality culinary apparel. From chef jackets and headwear to aprons and more, the company strives to stay on top of the most current and fashionable uniforms.

With their new Urban Collection, Chef Works Australia is definitely meeting their goal of offering fashions that not only look fantastic, but are also extremely functional and comfortable.

“We took notice of the emerging trends in gourmet food trucks, pop-up restaurants, and rising culinary stars and we developed a street-inspired line of culinary apparel that provides the perfect combination of edgy fashion and forward-thinking functionality,” an article on the company’s website noted, adding that with their style and practicality, each piece serves as an opportunity to make a bold statement as an individual, or to transform the entire look from the front to the back of the house.

“We use bold striped patterns, lightweight dual tone denims, and even some new twists on traditional classics. The Urban Collection is a solution for those who want it all: cutting-edge trends, affordability, and high-quality.”

For example, the Bronx denim aprons, which are part of the new Urban Collection, feature unique and attractive detailing on the pockets, unusual necklines and styles that bring to mind works like cosmopolitan, cutting edge and rich. In addition, the Manhattan aprons features reverse lightweight denim fabric in black or indigo, and a zipper pouch.

About Chef Works Australia
Chef Works can currently be found in over 45 countries around the world. As the only global culinary apparel brand, they have been successfully manufacturing and distributing high quality culinary apparel internationally for over 45 years. During this time, the company has remained resolute in their mission to provide the best-quality products at the most competitive prices. With a head office in Sydney and over 200 distributors across the country, Chef Works Australia is dedicated to growing their business and servicing a host of clients. Chef Works Australia follows the business ethic of Chef Works across the globe, placing their customers’ needs at the forefront. For more information, please visit http://www.chefworks.com.au/