Dallas, TX -- (ReleaseWire) -- 04/07/2014 --The North America Digital Camera market is witnessing an increase in demand for personalized digital cameras. Vendors are increasingly introducing personalized digital cameras in the market such as advanced waterproof and rugged digital cameras in different colors. Moreover, vendors are targeting female customers with their mirrorless cameras. This trend of targeting consumers with personalized products is also helping the vendors to better understand customer needs as well as design and introduce products accordingly to increase their market share.

According to the report, one of the major drivers in this market is the increasing demand for MILCs. The increase in demand for MILCs is mainly attributed to their improved features and lightweight nature. Moreover, these cameras are gaining popularity among female end-users because they are available in different colors. Vendors are also promoting their products through women-centric advertisements.

Covered in this Report
The majority of the revenue in the Digital Camera market in North America is generated by two key segments: Built-in Lens Cameras and Interchangeable Lens Cameras. The Interchangeable Lens Cameras segment is further divided into two sub-segments: DSLR Cameras and MILCs.

The Digital Camera Market in North America 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Digital Camera market in North America landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Region
- North America
- Key Vendors
- Canon Inc.
- Nikon Corp.
- Panasonic Corp.
- Samsung Electronics Co. Ltd.
- Sony Corp.

Other Prominent Vendors
- Casio Computer Co.
- Fujifilm Corp.
- Hewlett-Packard Co.
- Leica Camera AG
- Olympus Corp.
- Ricoh Co. Ltd.
- Sakar International Inc.
- Sigma Corp.
- Toshiba Corp.

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Key Market Driver
- Increase in Demand for MILCs.

Key Market Challenge
- Increasing Popularity of Smartphones.

Key Market Trend
- Increase in Demand for Personalized Digital Cameras.

Further, the report states that the increasing popularity of smartphones is a major challenge that market vendors face as it has a negative impact on the sales of digital cameras in the US. Moreover, these smartphones are equipped with high-quality cameras, posing a threat to the sales of DSLR cameras.

The report recognizes the following companies as the key players in - Digital Camera Market in North America: Canon Inc., Nikon Corp., Panasonic Corp., Samsung Electronics Co. Ltd., Sony Corp., Casio Computer Co., Fujifilm Corp., Hewlett Packard Co., Leica Camera AG, Olympus Corp., Ricoh Co. Ltd., Sakar International Inc., Sigma Corp., and Toshiba Corp.

Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?