New Food research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (ReleaseWire) -- 06/05/2014 --Chocolate confectionery in Belgium is a mature category and it registered a relatively static performance towards the end of the review period. This was due to two key factors: diminishing disposable income among consumers and increasing health awareness. The volume sales decline, however, was countered by the rise of indulgent and premium products. The success of brands such as Merci (August Storck KG) is based on quality, variety of offer, and single-serve offerings. While these products did not manage to entirely counter the volume decline seen in chocolate confectionery, value growth stayed positive in the category in 2013 as a result of the shift towards such products.

Competitive Landscape

With a 35% value share in 2013, Kraft Foods Belgium SA remained the number one player in chocolate confectionery in Belgium in 2013. Its strength comes from the popularity of its flagship brand Cote d'Or, which posted a 21% value share in 2013, and the second-ranked brand in value terms, Milka, with a 9% share.

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Industry Prospects

A slightly improved economic situation and, in turn, higher disposable incomes, should revitalise to some extent the demand for chocolate confectionery, which suffered during the difficult economic times in the review period. Volume growth is thus set to be positive in the second half of the forecast period, while constant value growth will be positive from 2015. However, concerns among consumers about being overweight and obesity rates are also set to heighten over the forecast period, counterbalancing the improved economic context and dampening the growth prospects for chocolate confectionery.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate Confectionery industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate Confectionery industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate Confectionery in Belgium market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Chocolate Confectionery in Belgium?
- What are the major brands in Belgium?

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