New Food research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (ReleaseWire) -- 06/10/2014 --Spreads is facing strong polarisation between consumers who are looking for lower-priced products, and therefore purchase private label products which combine good quality and ingredients with a more competitive price, and those who are looking for natural and healthy products, and are willing to spend slightly more. Overall, this is expected to result in modest growth in spreads in 2013, with retail volume and current value sales both increasing by 2%.

Competitive Landscape

Ferrero is expected to lead spreads with a 41% value share in 2013, followed by Rigoni di Asiago with 8%. Nutella chocolate spread dominates the category in Italy, whilst Rigoni's top brand is Fiordifrutta in jams and preserves, which has a wide variety of flavours and appeals to consumers with its natural look and good taste. Spreads in Italy is therefore led by local manufacturers.

Industry Prospects

Unlike other categories, such as bread or cakes, in which consumers increasingly embraced home-made options in order to face the recession, jams and preserves does not seem to have followed the same path. This is mainly due to the fact that the cost of fresh fruit is high, and the preparation of home-made jams is more time-consuming, and is therefore not a priority when private label products offer a much more inexpensive option.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Spreads in Italy?
- What are the major brands in Italy?
- How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Reasons to Get This Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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Browse all Food research reports at Fast Market Research

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