New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (ReleaseWire) -- 06/13/2014 --Cooling appliances continued to dominate air treatment products in Indonesia during the review period. Given the tropical climate of Indonesia, air treatment products is perceived as a necessity in majority households. Cooling fans nevertheless continued to contribute the biggest volume sales within the category, considering its affordable price if compared to air conditioners. The demand for air conditioners was limited to high- and middle-end households.

Competitive Landscape

Considering cooling fans dominate retail volume sales of air treatment products over the review period, consequently manufacturers of cooling fans dominated share. The top three brands of cooling fans come from local companies: Tripacific Electrindo, Star Cosmos, and Kencana Gemilang, with brands Sekai, Cosmos, and Miyako respectively.

Industry Prospects

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Air treatment products in Indonesia is expected to grow robustly with a volume CAGR of 10% over the forecast period. The category will continue to be promising considering Indonesia?s climate and make air cooling appliances a necessity in most households, especially in urban areas. Cooling fans is predicted to be the most popular format within the category, considering its cheaper price if compared to air conditioners. However, air conditioners will also see a bright future, as the number of middle-class households increases, resulting in the growing perception of air conditioners as affordable appliances, especially with the deluge of Chinese products. Continuous innovation of low energy consumption air conditioners will also appeal to consumers. The prospect of air treatment products will also highly relate to the growing development of hotels and residential property in Indonesia over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Indonesia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country



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