Recently published research from Euromonitor International, "Oral Care in Greece", is now available at Fast Market Research

Boston, MA -- (ReleaseWire) -- 06/13/2014 --Despite the crisis, oral care displays positive volume growth as consumers are trying to use prevention to avoid visits to the dentist that can actually cost them more. Although oral hygiene is still lower in Greece in comparison to other western countries, with most Greeks keeping their toothbrush for longer than three months and not using the full range of products required for sufficient oral care, the crisis had a positive impact on oral care, motivating consumers to look after their teeth.

Competitive Landscape

Colgate-Palmolive Europe led oral care with a 35% share of value sales in 2013. The company's most successful brand is Colgate which is very popular and active across oral care. Colgate-Palmolive has been rather aggressive with regard to offers, while continuing to promote and advertise key lines.

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Industry Prospects

Growth potential for oral care in Greece remains high, given that penetration rates are much lower in comparison to other western markets. Very few Greeks use dental floss or mouthwashes, while most Greeks replace their toothbrush once per year, which means that if awareness of dental care rises, sales could display good growth in the years to come. Research finds that the majority of Greeks, even at a young age, have poor if not bad, oral hygiene.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Greece market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Greece?
- What are the major brands in Greece?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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