New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (ReleaseWire) -- 06/16/2014 --Oral hygiene is slowly improving in Hungary since being well-groomed is becoming increasingly important. Nice teeth and fresh breath is part of a well-groomed look and therefore people try to spend more attention to oral hygiene. As adult mouth care is considered to be non-essential in Hungary, during the economic crisis the category suffered from decreasing volume sales. In 2013, real incomes increased which marginally strengthened demand for adult mouth products, resulting in 5% current value sales growth in the category.

Competitive Landscape

CSC Pharmaceuticals Handels GmbH strengthened its leading position in adult mouth care due to its brand Tantum Verde which is the best-known and most frequently advertised brand in the category. CSC Pharmaceuticals held 41% value share in 2013. Extractum-Pharma Zrt ranked second with Mundisal gel accounting for 25% value share. GlaxoSmithKline Kft ranked third with 21% value share due to its Chlorhexamed and Corsodyl brands.

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Industry Prospects

Adult mouth care is expected to record further positive growth over the forecast period. Demand will be driven by increasing household incomes and strengthening oral hygiene, namely that Hungarians will pay more attention to minor oral health problems and will try to prevent more serious symptoms by using OTC adult mouth care products. Value sales growth however will be limited by strengthening competition with mouthwashes that are becoming increasingly popular in Hungary.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Hungary market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Adult Mouth Care in Hungary?
- What are the major brands in Hungary?
- What is the market size of Adult Mouth Care in Hungary?
- What are the major brands in Hungary?
- Is dental care valued in Hungary?

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