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Boston, MA -- (ReleaseWire) -- 06/17/2014 --Incontinence products continued to enjoy strong growth in the UK in 2013 as the conditions for the sale of these products were extremely conducive to growth. The ageing of the UK population, high income levels among many older consumers, improving awareness surrounding incontinence and ongoing cuts to government healthcare provision all bolstered retail sales of incontinence in the UK.

Competitive Landscape

SCA Hygiene's remained the clear leader in incontinence in the UK in 2013 with a 69% value share. The very strong presence of its Tena Men and Tena Lady brands and the wide portfolio of products which are available under these brands combined with constant innovation to allow the company to remain far ahead of its competitors. Other brands are finding it increasingly difficult to get their products placed on the limited shelf space which is afforded to incontinence products in retail outlets across the UK. Nevertheless, increasing competition from private label and internet retailers is gradually eroding the company's dominant position in incontinence products.

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Industry Prospects

The trends which dominated incontinence in the UK towards the end of the review period are expected to remain in evidence over the forecast period, a situation which should ensure strong growth in incontinence products for the foreseeable future. Britain's population is set to continue ageing, while government healthcare funding is likely to be constrained. In addition, improving attitudes towards incontinence are likely to continue developing. Such factors are set to combine to generate more fertile ground for growth in incontinence products during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in United Kingdom market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Incontinence in United Kingdom?
- What are the major brands in United Kingdom?

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