New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (ReleaseWire) -- 06/17/2014 --The government is continuing to promote health living campaigns in 2013 aimed at raising consumer awareness of health and wellness. This is resulting in consumers becoming more aware of their diets and wanting to ensure that they have the appropriate nutritional intake. The ageing population in Hong Kong is also becoming more aware of the benefits of consuming calcium, such as the beneficial effect on bone health, which is further boosting cheese.

Competitive Landscape

Kraft Foods is expected to increase its share slightly to further consolidate its leading position in cheese, with a 56% retail value share in 2013. With a comprehensive product portfolio of cheese and strong marketing campaigns to promote its products, Kraft Foods was successful in maintaining consumer interest over the review period.

Industry Prospects

Cheese is expected to record positive constant value growth over the forecast period. Consumers' growing health consciousness, coupled with the ageing population in Hong Kong, are likely to remain the key drivers for cheese over the forecast period, as cheese is regarded as a source of calcium, which can strengthen bones amongst other health benefits.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cheese in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
- Are consumers moving from unpackaged to packaged cheese?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

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