New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (ReleaseWire) -- 06/17/2014 --Confusion abounds about what to do about cough remedies containing codeine (such as the popular brand, Benylin). This is because there are reports of large scale abuse of the product as a narcotic, particularly among younger and less affluent people. Although government representatives have indicated they would like to ban the drug, the National Agency for Food and Drug Administration (NAFDAC), which is responsible for drug control and regulation, has so far refused to ban it, given the importance of it in areas of the country where it is difficult to get a prescription easily. Therefore, the organisation has embarked on an awareness campaign, with instructions to pharmacists to be careful in how and to whom they dispense the drug over the counter. It is quite possible that the drug could be banned in the future, but at the end of the review period it remained available under OTC.

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Competitive Landscape

Although its main product in this category (Vicks cough sweets) is not strictly considered an OTC remedy for colds and coughs, Procter & Gamble led the cough, cold, allergy (hay fever) remedies category with a 34% value share by virtue of leading the medicated confectionery category in 2013. The Vicks sweets range is a soothing relief for catarrh, sore throats, and for fresh breath. The product is readily available in virtually all types of outlets. The Vicks brand is also present as an inhalant decongestant and decongestant rub.

Industry Prospects

Cough, cold and allergy (hay fever) remedies is expected to post a 1% CAGR in constant 2013 value terms over the forecast period. Coughs are basically air borne diseases and the way public schools and transportation system are structured in major cities in Nigeria will continue to encourage the disease to spread, especially among school children. Furthermore, the poor hygiene culture in major cities and rural communities of the country, and the expected economic growth, which will encourage people to treat early symptoms, will help boost forecast growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria market research report includes:

- Analysis of key supply-side and demand trends

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