New Consumer Goods market report from Euromonitor International: "Calming and Sleeping in the United Arab Emirates"

Boston, MA -- (ReleaseWire) -- 06/18/2014 --Urban dwellers in Indonesia commonly face high levels of stress at both work and home, which combined with hectic lifestyles, is causing insomnia. Some of these consumers opt to visit doctors for prescribed medicine. Others seek help from OTC products, driving the demand for calming and sleeping in Indonesia.

Competitive Landscape

A prominent consumer health company, Soho Industri Pharmasi, retained its leadership in calming and sleeping products in 2013, holding a 78% share, up from 77% in 2012. The company is widely renowned for its herbal products, including its calming and sleeping medicine Lelap. The brand enjoyed above-the-line promotional activities through television commercials, a marketing method not embraced by other calming and sleeping brands. The brand is also supported by other promotional efforts, such as printed advertisements in magazines.

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Industry Prospects

Entering the forecast period, the use of calming and sleeping products in Indonesia will remain limited to adult urban dwellers. Consumers in rural areas generally have a lack of awareness of these products, and parents usually prohibit their children from taking them due to the potential side effects. By the same token, some consumers are also afraid of becoming addicted to calming and sleeping products if they take them regularly. Urban middle- to high-income consumers, on the other hand, prefer to visit doctors to obtain prescribed medicine.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Calming and Sleeping industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Calming and Sleeping industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Calming and Sleeping in Indonesia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Calming and Sleeping in Indonesia?
- What are the major brands in Indonesia?
- What is the market size of Calming and Sleeping in Indonesia?
- What are the major brands in Indonesia?
- Do herbal/traditional brands like Passiflora or Dormiplant available?

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