Fast Market Research recommends "Depilatories in Austria" from Euromonitor International, now available

Boston, MA -- (ReleaseWire) -- 06/18/2014 --Austrian women are becoming more conscious of their appearance due to constant exposure to social expectations, the requirement that one look youthful and well-groomed and celebrity culture. Therefore, observing high standards of personal hygiene and being well-groomed at all times have become a priority. Using depilatories is part of this process is an integral part of many of the latest fashion trends in the country, while beach fashions require the removal of unwanted and excess body hair in order to show off smooth, attractive skin.

Competitive Landscape

Proctor & Gamble ranked first in depilatories in 2013 with a value share of 42% and remained the unchallenged leader in depilatories. This is due to the strength of its Gillette Venus brand, which maintained the dominant leading position in women's razors and blades in 2013 with a value share of 56%. The Gillette brand enjoys great popularity in Austria as it is instantly associated with shaving due to its global prominence. Proctor & Gamble supports the brand with high profile advertising and promotions, continuous investment in research and development, frequent new product launches and high levels of product innovation.

View Full Report Details and Table of Contents

Industry Prospects

The same trends that influenced growth in depilatories over the review period are expected to continue having an impact on the category during the forecast period as well. The desire of Austrian women to remain well-groomed and to have a glamorous appearance at all times are likely to drive sales in the category over the forecast period, resulting in value growth of 6% in constant 2013 terms over the forecast period. As during the review period, trust in the leading depilatories brands is likely to remain a decisive factor behind purchasing patterns in depilatories throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Depilatories industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Depilatories industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Depilatories in Austria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country



About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Consumer Goods research reports at Fast Market Research

You may also be interested in these related reports:

- Depilatories Market in India to 2017
- Depilatories Market in Romania to 2017
- Depilatories Market in Venezuela to 2017
- Depilatories Market in Argentina to 2017
- Depilatories Market in the United States to 2017
- Depilatories Market in Philippines to 2017
- Depilatories Market in Israel to 2017
- Depilatories Market in New Zealand to 2017
- Depilatories Market in Belgium to 2017
- Depilatories Market in Ukraine to 2017