Fast Market Research recommends "Air Care in Serbia" from Euromonitor International, now available

Boston, MA -- (ReleaseWire) -- 06/23/2014 --2013 was an uneventful year for air care. There were not many TV ads like in previous years and manufacturers are not launching new products. Instead, it seems as if producers are waiting for the effects of the economic crisis to completely wear-off before starting aggressive marketing campaigns. One reason for this might be that air care products are far from being essential and that consumers are thus quick to exclude them from their shopping lists when disposable incomes contract.

Competitive Landscape

SC Johnson & Son, which markets the Glade and Oust brands, led sales in 2013 with a value share of 27% and was followed by RB (Reckitt Benckiser) with 22% (Air Wick), Julius Samann with 17% and Procter & Gamble with 16% (Ambi Pur brand). Other companies were far behind, with no other player accounting for more than 6% of air care retail value sales. The success of the three leading players in the area can be attributed to strong brand image as a result of extensive advertising and widespread product availability.

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Industry Prospects

Consumer disposable incomes are expected to rise over the forecast period and air care products will increasingly be purchased regularly. As a result, high positive growth rates are expected in almost all areas over the coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Serbia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Care in Serbia?
- What are the major brands in Serbia?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research
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