MarketResearchReports.Biz announces addition of new report “Social Networking - US - June 2014” to its database

Albany, NY -- (ReleaseWire) -- 06/25/2014 --MarketResearchReports.Biz presents this most up-to-date research on "Research Report On Social Networking Market" US 2014

Social advertising spend is on the rise and shows no sign of slowing down. While display ads still play a key role in terms of brand awareness and new product discovery, getting the most out of social media marketing requires a greater emphasis on aiding networkers in conducting deeper research and helping them find information that is truly relevant to their needs.

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Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Degrees of social media usage
Degree of social media interaction

Executive Summary
Overview
The market
Figure 1: Daily social media usage, March 2014
Figure 2: Weekly social media usage, March 2014
The consumer
Figure 3: Any consumer interaction with companies on social media, by gender and age, March 2014
Figure 4: Consumers’ product and brand research habits, March 2014
What we think

Issues and Insights
Is social media advertising delivering a return?
The issues
The implications
What is social media’s role in brand engagement and awareness?
The issues
The implications
Reaching the infrequent social media user
The issues
The implications
Individuals with children in household more like to use social media daily
The issues
The implications

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Trend Applications
Trend: Prove It
Trend: Switch Off
Trend: Collective Intelligence

Market Size and Forecast
Key points
Native social advertising growth outpaces social display ad growth
Figure 5: US Social display ad spend vs Native display ad spend (billions), selected years, 2013-18
Mobile the biggest area of growth for digital advertising
Figure 6: Mobile and desktop digital ad spending (billions), 2012-18

Market Drivers
Key points
Internet access expands across the globe, speed increases in the US
Figure 7: Websites vised daily, by device used most often to visit a social media site, March 2014
Figure 8: US Residential internet connections (in millions) at least 3 Mbps downstream and 768 Kbps upstream, 2008-12
Even more consumers increase mobile connection speeds
Smartphone hardware penetration continues to grow as costs decline
Figure 9: US manufacturer sales of smartphones, 2007-13
Pressure mounts from privacy advocates and legislators

Competitive Context
Key points
Fighting for consumers’ time
Consumers’ desire to disconnect
Figure 10: Ways in which the internet is integrated into respondents’ lives, by social media/networking websites – how often, April 2013-December 2013

Leading Companies
Key points
Major players
Facebook
YouTube
Google+
LinkedIn
Twitter
Instagram
Pinterest
Potential industry disruptors
Snapchat
Polyvore

Innovations and Innovators
adidas creates its own social game
Figure 11: Fast or Fail start screen, March 2014
Land Rover launches its own social platform
Figure 12: Land Rover Hibernot homepage, March 2014
IBM: Let them have data
eBay’s “Smart Hashtags”
Nuzzel: Social buzz-based content curation
Figure 13: Nuzzel homepage March 2014
Delta and LinkedIn partner up to provide access to innovation
AVG uses Facebook data to build a new app

Marketing Strategies
Overview of the brand landscape
Organizations take control of their news
Figure 14: Crew of the Soyuz spacecraft October 2012
Brands engage in social debate
Figure 15: Dove “Real Beauty Sketches” April 2013
Does viral always mean valuable?
Figure 16: Volvo Trucks “The Epic Split feat. Van Damme (live Test 6)” November 2013
Figure 17: Volvo Trucks “The Hook (Live Test 4)” September 2013
Automated responses lead to social marketing gone awry

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The Role of the Internet, Social Media in Consumers’ Research Habits
Key points
Consumers’ internet research habits and other media
Figure 18: The internet’s impact on consumer research habits, by age, April 2013-December 2013
Internet research more prevalent among higher-income households
Figure 19: The internet’s impact on consumer research habits, by household income, April 2013-December 2013
Social media users are hunting for information
Figure 20: The internet’s impact on consumer research habits, by frequency of visiting social media/networking websites, April 2013-December 2013
Figure 21: Frequency of using any social media, by gender and age, April 2013-December 2013

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