Recently published research from Euromonitor International, "Herbal/Traditional Products in Kenya", is now available at Fast Market Research

Boston, MA -- (ReleaseWire) -- 06/26/2014 --With growing urbanisation there is a trend towards the development of packaged herbal/traditional remedies which appeals to the population who still believe herbal remedies are more effective.

Competitive Landscape

Haw Par led sales in this category with a value share of 18% in 2012. Its relatively strong brands and presence with Tiger Balm in herbal/traditional analgesics are responsible for this. Second-ranked Dr Shimitas represented 7% of the market.

Industry Prospects

Consumers are expected to be increasingly concerned with the side-effects of standard drugs, and have better incomes which enable them to buy alternatives such as herbal/traditional products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

View Full Report Details and Table of Contents

If you're in the Herbal/Traditional Products industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Herbal/Traditional Products in Kenya?
- What are the major brands in Kenya?
- What is the market size of Herbal/Traditional Products in Kenya?
- What are the major brands in Kenya?
- Are Ayurvedic or Traditional Chinese Medicine products available in Kenya?
- Which traditional products, like charcoal, bird?s nest, camphor, valerian, or menthol, are popular?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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