New Consumer Goods market report from Euromonitor International: "Hair Care in Ecuador"

Boston, MA -- (ReleaseWire) -- 07/02/2014 --Ecuadorians are looking for more specialised products that directly address their basic needs. In the case of shampoos, for example, consumers are demanding more products according to the benefits a given ingredient provides, rather than products that are made for different hair types. The trend is similar in the whole hair care sector.

Competitive Landscape

Procter & Gamble Ecuador CA leads sales with a 21% current value share. The firm has several well-positioned brands like Pantene, Herbal Essences and Head & Shoulders. The firm is constantly developing new advertising campaigns and it is constantly innovating, like with its new Head & Shoulders menthol.

Industry Prospects

The main trend is that consumers will demand more specialised products with better attributes and at lower prices, as they want to address specific needs. Specialised products tend to be more expensive, as companies invest more in order to develop them. However, this means that in the medium term these companies will have to increase pack sizes or reduce prices in order to remain competitive. Another possible forecast trend is that people will be more interested in consuming more natural products.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Ecuador market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Hair Care in Ecuador?
- What are the major brands in Ecuador?
- Which types of styling agents are most common?
- How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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