New Consumer Goods market report from Euromonitor International: "Fragrances in Lithuania"

Boston, MA -- (ReleaseWire) -- 07/07/2014 --Value sales of fragrances expanded in 2012 as the category continued to bounce back from the steep declines it suffered during the review period. However, the mood of the companies engaged in the production and marketing of fragrances in Lithuania remained rather gloomy at the end of the review period. There are currently few signs that Lithuanian consumers are prepared to abandon their bargain-hunting mentality. In addition, the companies present in fragrances have limited marketing power and therefore have little choice but to appease their customers by offering deep price discounts. Austere shopping habits also prohibited growth in premium fragrances in 2012 as these products remain largely beyond the budgets of the majority of Lithuanians.

Competitive Landscape

Multinational direct selling companies Avon Cosmetics UAB and Oriflame Kosmetika UAB were the two largest players in fragrances in Lithuania during 2012 with respective value shares of 17% and 7%. There are numerous reasons behind the strong performances of these companies and the popularity of their fragrances. Direct access to consumers is one very strong asset held by these direct selling companies as their direct selling agents are able to communicate with a very high number of consumers on a regular basis, whereas traditional store-based retailing outlets are forced to lure consumers into their premises. Direct selling companies are also able to meet the price expectations of a vast number of Lithuanian consumers as their fragrances are mainly mid-priced products.

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Industry Prospects

The companies which are active in fragrances in Lithuania are not exactly beaming with optimism about the future. Instead, many of Lithuania's leading beauty specialist retailers are looking for other products in search of new drivers of revenue. However, the 4% value increase recorded in 2012 might signal the gradual reversal of industry's fortunes.

Report Overview

- Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Lithuania with research from Euromonitor's team of in-country analysts
- Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections
- If you're in the Fragrances industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions

The Fragrances in Lithuania market research report includes

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as

- What is the market size of Fragrances in Lithuania
- What are the major brands in Lithuania
- What pricing movements are seen across premium and mass fragrances
- What are the key product development trends
- How are sales of unisex fragrances performing

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage

- Mass Fragrances
- Premium Fragrances

Data coverage

- Market sizes (historic and forecasts)
- Company shares
- Brand shares
- Distribution data

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