Fast Market Research recommends "Spreads in Morocco" from Euromonitor International, now available

Boston, MA -- (ReleaseWire) -- 07/08/2014 --The spreads category posted 5% value growth in 2013, marginally faster than the value growth recorded in 2012. Many consumers are very partial to consuming spreads with white bread, which represents a tasty and affordable meal solution for many Moroccans. Another reason for the favourable performance of spreads is the long history of this product type in Morocco and the range of flavours of the many of the spreads available in the country. Spreads are usually consumed with white bread in the morning for breakfast or as a quick last-minute snack with msemen also called rghaif (a square or round-shaped pancake) and tea in the afternoon.

Competitive Landscape

In a relatively concentrated competitive landscape, the top three companies accounted for 44% of value sales in 2013. Les Conserves de Meknes Aicha SA led by a considerable margin with a value share of 16% in 2013. Being present in only one category, this leadership stems from its strong sales of jams and preserves, where its Aicha brand registered a 31% value share in 2013.

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Industry Prospects

The future development of the spreads category looks more promising than it did in the middle of the review period, as 2013 showed that products in the category are still relevant and subject to rising demand. The trend of consuming spreads with bread is set to continue, with branded players and private label operators encouraging consumers to trade up to increasingly sophisticated spreads.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Spreads in Morocco?
- What are the major brands in Morocco?
- How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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