Recently published research from Euromonitor International, "Ice Cream in Israel", is now available at Fast Market Research

Boston, MA -- (ReleaseWire) -- 07/08/2014 --Ice cream continues to be characterised by high levels of innovation as new products are launched and replaced annually in order to maintain share in a category where competition is intensive. For example, Osem Food Industries added coconut cones while taking Eskimo Monkey ice cream off the shelves, while Strauss Ice Cream launched Magnum Pink with a blueberry coating and many other products.

Competitive Landscape

Strauss Ice Cream is set to maintain its strong lead in ice cream in 2013, claiming an overall value share of 40%. With a broad portfolio covering several categories and including well-established brands, such as Magnum, Strauss, Cremissimo, Family, Solero and Cornetto, the company is the clear leader in both take-home and impulse ice cream. It has an extensive distribution network and invests heavily in advertising and innovation. However, in 2013, Strauss Ice Cream is expected to lose two percentage points of its share in favour of its competitors.

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Industry Prospects

Innovation is expected to continue as the most significant trend over the forecast period as competition intensifies and the number of active brands increases. The local audience is open to new flavours and combinations as their exposure increases. Hence, innovation will continue to be adapted to local tastes in terms of sweetness levels and fat percentage. Another aspect to take into account is the low levels of brand loyalty in Israel, making innovation a major factor in purchasing decisions.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Ice Cream industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Ice Cream industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Ice Cream in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Ice Cream in Israel?
- What are the major brands in Israel?
- How are manufacturers moving consumers from seasonal to year-round consumption, especially in emerging markets?
- How is domestic freezer penetration influencing consumption in emerging markets?
- With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like ice cream?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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