New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (ReleaseWire) -- 07/08/2014 --There was a decline in share of the population group aged 65-years-old and over during the review period, with a drop from 14% of the population in 2008 to 13% in 2013. This was chiefly due to many older Russians opting to leave the country, as a result of rising prices and the country's harsh climate. Many of these consumers rent out their homes in Russia to finance living abroad. According to a 2012 poll by Levada Centre, 20% of respondents expressed a desire to leave Russia, with this representing an increase of seven percentage points from 2009. With elderly consumers representing the main customer base for incontinence, this trend inevitably constrained sales growth at the end of the review period.

Competitive Landscape

Bella Vostok continued to be the dominant leader in incontinence in 2013, accounting for 51% volume share and 53% value share. While this company is owned by Polish group Torunskie Zaklady Materialow Opatrunkowych SA (TZMO), it operates production facilities in Russia for its Seni range and is thus able to offer affordable prices and ensure wide distribution. The company also benefits from sponsoring the Seni Cup, an international football league for those living in nursing homes, with qualifiers in eight Russian cities and a cup final in Poland. The company also benefits from offering a wide product range and from running frequent consumer education campaigns focused on incontinence.

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Industry Prospects

The potential consumer base for incontinence will continue to be shaped by a number of conflicting trends during the forecast period. These products are mainly purchased by elderly consumers. This group likely to increase as a result of population ageing but also to be eroded by emigration, as many elderly Russians move to countries such as Bulgaria in search of a cheaper and more comfortable retirement. The majority of those emigrating are meanwhile upper-mid- to high-income consumers, with these consumers being more likely to purchase incontinence from retail channels rather than facing the time-consuming bureaucracy associated with reimbursement/prescription purchases.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Russia market research report includes

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as

- What is the market size of Incontinence in Russia
- What are the major brands in Russia
- What are the most important channels for incontinence products
- How do light incontinence products perform compared to moderate/heavy incontinence products

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage

- Light Incontinence
- Moderate/Heavy Incontinence

Data coverage

- Market sizes (historic and forecasts)
- Company shares
- Brand shares
- Distribution data

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