Recently published research from Euromonitor International, "Surface Care in the Czech Republic", is now available at Fast Market Research

Boston, MA -- (ReleaseWire) -- 07/10/2014 --Within surface care, consumers increasingly demand products that offer high effectiveness and/or some added benefits, such as protection of the surface, antibacterial properties or easy application. Therefore, cleaning products with disinfecting ingredients as well as products in convenient packaging, such as trigger sprays, were increasingly in demand among Czech consumers at the end of the review period.

Competitive Landscape

The competitive landscape in surface care remained relatively fragmented with a high number of both multinational and domestic producers in 2013. Multinationals led sales, with HomeBrands holding an 11% value share, followed by Unilever (11%), Henkel (9%), Reckitt Benckiser (9%) and Procter & Gamble (8%) leading in 2013.

Industry Prospects

Surface care is expected to record rather moderate growth of 2% in value sales at constant 2013 prices over the forecast period, which will represent a better performance compared to the review period. Although Czech consumers are predicted to be more willing to spend money due to an expected improvement in the economic climate over the forecast period, more dynamic growth will be prevented by signs of saturation in surface care in the country.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Czech Republic market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Surface Care in Czech Republic?
- What are the major brands in Czech Republic?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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