Recently published research from Euromonitor International, "Fragrances in Egypt", is now available at Fast Market Research

Boston, MA -- (ReleaseWire) -- 07/10/2014 --Sales of fragrances have become increasingly reliant on special occasions or certain times of the year that are prominent in Egypt, such as Eid and Coptic Christmas. Premium fragrances benefit during these periods, as consumers cannot afford to rationalise purchasing expensive perfumes on a regular basis.

Competitive Landscape

The influence of direct selling in Egypt impacted the sales of fragrances greatly due to its convenience and affordable prices. Avon consistently introduces two to three new fragrances a year, as this product area is its most profitable. Avon decreased in value share by 2% in 2013 to 23%, yet has firmly developed its brand as a reliable producer of quality fragrances. Oriflame, Avon's direct competitor, has over 13 brands of perfumes available to consumers and has doubled sales over the review period. Oriflame prides itself on offering a range of scents that appeal to different consumers. Moreover, the company usually sees consistent growth rates of around 23%.

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Industry Prospects

Growth in fragrances is expected to be slow during the forecast period, due to many consumers facing financial constraints and their unwillingness to spend on unnecessary items. Mass unisex fragrances which is doing considerably well, will face strong competition from the clear strong growth of deodorant sprays during the forecast period as low-income consumers have switched to cope with the economic situation. Sales of fragrances will continue to be highly reliant on one-off occasion purchases.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Egypt market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Egypt?
- What are the major brands in Egypt?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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